Posts by Daniel Gutierrez
To CEOs: How to Get Your People to “Buy In”
On a business trip recently, I ran into a man who had been in the Human Resources industry for a very long time. He told me he had just received a new job offer from a large corporation that had over 9,500 stores in the U.S. (If I mentioned their name, you’d know it.) Then…
Read MoreWhy Does Leadership Training Fail to Improve Leadership?
I’m not just making up the above title. If you google it, you can find lots of Gallup polls, Harvard Business Review articles, and Fortune 500-type experts confirming that leadership training fails, despite billions and billions of dollars being spent on it. All of them also have their own solution to the problem. None of…
Read MoreWhat is the New Model for Boosting Culture?
This is the ground floor. And if you’re reading this, count yourself as lucky. Because what I’m about to impart to you is a new model that will disrupt the culture industry. That’s right. Disruptive. Just like Uber did with transportation. Amazon did with shopping. Zappos did with shoes. Tesla did with electric cars. It’s…
Read MoreLove Can’t Beat a Genius
I’m going to take a few moments off from writing about business culture to write about something more personal—Valentine’s Day. According to the National Retail Federation, experts predict that consumer spending for Valentine’s Day will top $20 billion this year. And $1.7 billion of that will be buying 58 million pounds of chocolate! Apparently, a…
Read MoreDo You Need Individualism in the Workplace?
In every job I’ve ever had, I’ve always been complimented by the executives over me, employees working with me, and the customers I was trying to please. I’ve had nearly 40 different jobs in my lifetime—everything from moving company truck driver to real estate loan broker to sales consultant to fraud investigator. I’ve always received…
Read MoreWhat is the Biggest Factor for an Effective Culture?
In the last 10 years or so, there has been a lot of articles and books published regarding the importance of having an effective culture in your company. Many of those authors follow up with the 5 or 7 or 10 vital points that go into creating an effective culture. This article is about what…
Read MoreWhat Gives the Most ROI?
No matter whether your company is small, medium, large, or Amazon-like, you want to get the best return on investment for your company. The best way to get that return is to invest in your company’s culture. The only way to do that is to invest in what creates your culture. And what is that?…
Read MoreBecome a Soft Skills Expert
Sometime back, I emailed Professor James Heckman—Economist, Nobel Laureate, and an expert in the economics of human development. I requested permission to quote him regarding his research into soft skills. He graciously granted it, and here is his quote: “We now have very hard evidence that you have to have soft skills in order to…
Read MoreSmall Business’s #1 Culture Killer
I have heard more than once from smaller business owners (10 to 50 staff) that they don’t think culture is as important for their business as it is for companies like Google, Amazon, Apple, Tesla, etc. I think it’s more likely that they just don’t understand what a positive culture can do for them compared…
Read MoreHow Purpose Affects The Bottom Line
I googled “finding a purpose for your company” and was astonished to discover that the top five results listed (four articles and one video) missed the most important subject concerning the finding of your company’s purpose. These five results had questions and advice dealing with finding a purpose for your business—what energizes you, what goals…
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