What Is Your Company’s Culture?

The most important thing to understand about culture is that it’s not something you have, it’s something you DO.

Your culture is created. It’s alive. It’s observed in the actions your company’s management team and employees perform every day.

Therefore, your culture can evolve and even change for the better—or worse, if you’re not keeping it aligned with your company’s purpose or goals.

When we’re speaking about a company’s culture we mean the set of shared attitudes, values, goals, and practices that represent the company or organization. The word “culture” comes from an earlier word that meant “preparing for growth.”

If your culture is aligned with the shared attitudes and values of the employees and management team, it prepares your company for maximum growth.

When your culture supports the company’s stated purpose that helps it achieve its goals. Your culture is the foundation on which your company either grows successfully or fails.

Why? Because a company’s culture is usually the reason why the employees either love or hate their job—if they love it, they’re happy. When employees are happy, they’re more productive. Productivity boosts morale even higher. This is why your company’s culture is so vital.

Culture bolsters your employees’ enthusiasm. (And enthusiasm is one of the 24 characteristics of a genius.)

Picture a workforce that is enthusiastic and has the drive (another genius characteristic) to carry out the company’s purpose. How fast would that kind of company grow? Right. Fast!

What is your company’s culture? Is there room for improvement? Or is it holding you back?

At Genius Inc. we are in the business of improving a company’s culture to better the lives of everyone involved—your management team, your employees, and your customers. To improve a company’s culture, we follow a pattern laid down by our founder, Bob Duggan. Mr. Duggan has been an integral part of the success of a varied list of companies—everything from baking cookies to Ethernet to robotic surgery to a pharmaceutical company.

In one of his companies, he decided to apply the 24 characteristics of geniuses toward the growth of the business. He taught these 24 traits to the management team and employees of the company. The 24 characteristics of geniuses actually became part of the shared attitudes, values, and practices of the staff and created a genius culture. This resulted in enthusiastic productivity and the wealth of everyone involved when the company sold for multiple billions.

But a genius culture only starts with a genius decision. So what’s yours?

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