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Accomplished CEO, serial entrepreneur and active humanitarian, Robert Duggan founded Genius Inc. to share his effective actions at his prior company, Pharmacyclics, where he trained all employees on The 24 Characteristics of Geniuses. The company grew from 45 to 700 employees and was later sold for $21 billion.
SUCCESS STORIES TELL OUR STORY
WHAT IS A GENIUS CULTURE?
Culture is continuously created by each individual in an organization. A Genius Culture is one where employees share purposes, values, and behaviors. These behaviors create a culture of collaboration and productivity where the employees and the company grow. In a genius culture employees give their 100% because they enjoy their work.
This is what a genius culture boosts:
When employees believe in their workplace purpose and have clear goals it creates motivation, productivity, and honesty.
Values are standards of behaviors. The 24 characteristics of geniuses are values that are easily agreed upon and used because they are inherent in an individual.
Hard skills are job-specific while soft skills are interpersonal abilities. When team members use their 24 innate genius qualities, they are more driven, solve problems better, and work well with their team members despite personality differences.
This program created real and lasting success on many levels for our organization. Over time our culture became more and more defined around these 24 characteristics. It brought about definitive change for many employees and improved their job responsibilities as well as their performance. It created enthusiasm and even became a hiring tool. New employees saw that working at Pharmacyclics was different, we cared for who they were, and we wanted to help them improve themselves.
- Ramses Erdtmann
Former Executive VP Corporate Affairs,
HOW WE HELP YOU SHAPE YOUR OWN GENIUS CULTURE
Every organization has its own DNA. A Genius Culture does not mean the same for everyone. That’s why we help you develop and highlight the qualities that will move your team and your purpose forward.
The 24 Characteristics of Geniuses
Dr. Alfred Barrios studied the world’s greatest geniuses and discovered that they all had 24 personality traits in common. At Genius Inc. we use them to develop these traits in individuals and organizations.
If you look at the lives of the world’s greatest geniuses—like Edison, Socrates, da Vinci, Shakespeare, Einstein—you discover they all had 24 personality characteristics in common. These are traits that anyone can develop. It makes no difference how old you are, how much education you have, or what you have accomplished to date. Adopting these personality characteristics enables you to operate on a genius level.
- Dr. Aflred Barrios
The Genius Culture Course doesn’t interrupt your organization’s activities, it incorporates them. The course is made up of micro-modules that can be completed in 10 to 15 minutes each, using goals and tasks your team is already working on.
This teaching method helps students retain knowledge and increases their ability to use it.
The course includes videos, articles, and exercises. It consists of:
- Genius Culture Course, team member edition: Helps employees achieve their personal goals by their contributions to the company. Employees want to work for more than a paycheck, and this course helps increase their engagement and workplace purpose. It also helps team members develop their soft skills while immediately applying them to workplace scenarios.
- Genius Culture Course, executive edition: Genius Culture Course, executive edition: This course helps executives develop their ability to bring about staff enthusiasm and contribution to the company. It gives executives tools to create a genius culture and exercises that boost their abilities as leaders and managers.
- Companion Workbook: Both editions include a workbook that aids retention, good use of time, and applicability. These are key factors in successful training programs.
WOULD YOUR LIFE BE DIFFERENT
IF YOU WERE A GENIUS?
From all the geniuses in the world, there’s one you should know more about. You.
Genius is inborn—it’s in every person. You have the capability of reasoning like one, acting like one, living like one. This is not wishful thinking; it’s what genius means.
Words matter—we use them to communicate. So, let’s look into the word genius, its origin and meaning. Then, we can start building on genius.
The word genius is made up of gen- and -ius. Gen- means “that which produces or causes”, while -ius means “made of or belonging to.” Just as genes produce the body, or to generate means to cause something to come about, genius is that which creates and produces.
Robert Duggan, Genius Inc. founder, sums it up this way:
The Oxford dictionary defines it as “showing unusually great intelligence, skill or artistic ability.” Looking further into the origin of the word, we see that it also means an “innate, inborn, inherent characteristic.”
These definitions work together to establish the true meaning of genius. This puts genius at reach and makes it practical. It explains why, when you develop your inborn genius characteristics, you can be extraordinary.
Genius Inc. is here to help you discover and develop your inner genius ability so that you can be a more able and competent version of yourself.
If you’ve ever dreamed of greatness, here’s where you start to make it happen.
SPARK YOUR INNER GREATNESS
THE 24 CHARACTERISTICS
OF SUCCESSFUL GENIUSES
Genius is based on a number, but it’s not an IQ score. It’s based on 24 personality traits.
Dr. Alfred Barrios, a psychologist, studied the world’s ultimate geniuses and discovered that they all have specific characteristics in common, these are The 24 Characteristics of Geniuses.
Bob Duggan studied these characteristics in depth. When he realized that we are all born geniuses he immediately put this newfound knowledge to use. With it, he has boosted his success and has helped millions of people.
Just as Bob and many renowned geniuses have applied these characteristics to their fields, you too can apply them to any area of life.
What you do counts. Use all your genius potential to make a difference for the better; for you and for those around you. At Genius Inc. we know it can be done, countless success stories prove it, and you can do it too.
MEET THE MAN BEHIND
GENIUS INC: ROBERT DUGGAN
Robert (Bob) Duggan is the founder of Genius Inc., an innovator, entrepreneur, humanitarian and surfer. He is one of America’s leading entrepreneurs and the recipient of numerous recognitions for his support to many humanitarian activities—including worldwide literacy programs and disaster relief efforts. His business and personal actions are driven by his desire to make a difference for the better.
In one of his previous companies, Pharmacyclics, Bob led the development of a patient-friendly cancer medicine which continues to save lives today. When Bob became the CEO in February 2009, the company’s market value had decreased to a low of $15 million, had spent $350 million in research, and didn’t have a workable cancer medicine. In the following six years, Bob successfully grew the company from 45 to 700 employees, and negotiated the sale of the company in 2015 for $21 billion.
Bob trained all employees on The 24 Characteristics of Geniuses. People were so engaged with the training, that they would come back to Bob asking for materials to take home and share with their relatives and friends. The company grew and productivity improved because of it. When he sold the the company, many had become millionaires and geniuses.
These characteristics, and all the materials that help you develop them, are now available from Genius Inc.