How Purpose Affects The Bottom Line

I googled “finding a purpose for your company” and was astonished to discover that the top five results listed (four articles and one video) missed the most important subject concerning the finding of your company’s purpose.

These five results had questions and advice dealing with finding a purpose for your business—what energizes you, what goals matter most, what are your top three core values, why are you good at what you do, why are you in business, what inspires you, tackle a global problem, adhere to human values, reinvent yourself, culture isn’t your purpose, etc.

I read the four articles and watched the video and was dumbfounded.

The advice and questions were good, but no one presented the most critical question in finding a company’s purpose. The articles and video barely even mentioned the most important subject for finding or creating your company’s purpose. This subject (and the question it spawns) is so far-reaching, that no other questions really need to be asked. What’s the subject and question?

Subject: Help. Question: How does your company help people?

Sound simple? It is simple. One of the subjects of your purpose should be about help. It doesn’t have to actually have the word “help” in it. But the question above is the most basic and necessary question.

Why? Because it aligns with people’s own purpose for living. Helping others is everyone’s purpose for living. Not to sound philosophical, but we’re not here to just take, take, take. That would make anyone miserable. Helping others makes a person feel valuable and feel self-worth. This is the transcendent purpose of all life.

Trees make oxygen to help us breathe. Pets help us by giving joy and comfort. Mothers and fathers help their children. Artists and sports figures entertain us to help us forget about our troubles or worries for a while. Engineers build bridges to help us get somewhere faster. Police and firemen help us by saving the day. Car salesmen help us get the best car within our means.


Helping others is all-important for the well-being of any person and any company. It could be said that a person does well in life in direct ratio to how many people they help. In fact, if you’re ever feeling down, try helping someone, and see if it doesn’t make you feel better.

It will.

Help is the super-medicine that benefits the giver and receiver. And anyone who can help someone else will improve their own lives by doing so. “No one is useless in this world who lightens the burdens of another.”Charles Dickens

This has even been proven scientifically by three business school professors who conducted a study from 1998 to 2013. They published their findings in the book, Firms of Endearment, which chronicles the return on investment of 28 companies that they chose based on their dedication to a revenue-transcending purpose.

You’ve probably done business with many of these socially conscious companies: Trader Joe’s, REI, Costco, 3M to name just a few. They are beloved by their employees and customers alike. They’re known for helping their local communities.

Their helpful (revenue-transcending) purpose helped their bottom line.

By 2013, the results of the study showed that the Firms of Endearment companies ended up returning 1,681 percent on their investment! In comparison, over the same 15-year time period, the S&P 500 companies had returned only 118 percent of their investment.

Many C-Level executives and HR Managers have been trying to find ways of improving the bottom line by solving the problem of getting their employees more engaged and invested emotionally in their organization. It’s not a small problem.

This is the solution. The best one possible because it’s a win-win-win solution. Executives win. Employees win. Customers and communities win.

Working with your employees’ basic purpose to help is the best way to keep employees engaged and motivated. If you make sure your company’s purpose is worthy, your employees will be onboard to help you to implement it to achieve the company’s goals.

Don’t forget. Your organization’s purpose must be worthy. If it is, it will resonate throughout the organization.

The definition of worthy is: of commendable excellence or merit; deserving.

Translated: the purpose must have something to do with helping others or improving some problem or situation in society.

This isn’t too complicated, so don’t overthink it. A worthy purpose gives meaning for whatever job you are doing. You may have heard the story of JFK and the janitor, but it can’t be repeated enough.

In 1961, President John F. Kennedy visited NASA headquarters. While walking with his guide around the facility, he saw a man mopping the floor. Being a man of the people, Kennedy asked the janitor what he did at NASA. The janitor replied, “Well, Mr. President, I’m helping put a man on the moon.”

The janitor understood the big picture and his role in it. He knew the purpose of NASA was worthy, and he was engaged and excited about it—emotionally invested.

It is your worthy purpose that will drive your employees to be more productive. It makes anyone happier to know that they are working for more than just a paycheck, for something bigger than themselves and that helps others.

A worthy purpose drives employee productivity by reminding them they are heading toward idealistic goals. They are helping others.

It doesn’t matter if they’re making widgets all day long. Those widgets help achieve the purpose of the company. And that makes them happy and their job worthwhile. But only if they know the purpose of the company and believe in its worthiness.

Don’t give short shrift to composing the purpose of your company.

Some companies include donating a percentage of their profits to a worthy cause. This is perfectly acceptable and should be included in the composition of their purpose and every employee should be well aware of it. This awareness of the purpose provides everyone in the organization with a raison d’être. *

If you want employee engagement, this is your best way to get it. Because almost everyone wants to help others.

Help is our mission at Genius Inc. (Helping others is part of the genius trait of Outgoingness.) We are dedicated to providing your employees with personal growth that will help them in the workplace and at home. Being able to operate on a genius level is an excellent growth opportunity for them.

We have simple, online Genius Culture Courses for executives and employees which help them develop their innate 24 genius characteristics. These courses result in your staff operating on a genius level thus boosting your company’s culture and improving productivity as well as your bottom line. Why? Geniuses are more helpful.

If you want to know more about boosting your company’s culture, call 727-474-1809 and schedule a consultation or go to

*Definition of raison d’être: the most important reason or purpose for someone or something’s existence.

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